For over a decade, I’ve grown with adidas, shaping how the brand shows up across retail, social, digital, and corporate communications. What started in retail stores turned into leading global campaigns, building social media strategy from the ground up, and today, creating content that inspires tens of thousands of employees and connects directly to our C-suite leadership.

Content Creation Lead

Jul 2022 – Present | Portland, OR
I lead corporate communications content for adidas North America — from video series with our President to motivational anthem films shown at all-employee meetings. My role blends creative direction, storytelling, and project management to inspire employees, strengthen internal culture, and reinforce adidas’ external brand narrative.

Senior Manager, Digital Publishing (Social Media Strategist)

Sep 2018 – Jul 2022 | Portland, OR
Oversaw adidas NAM’s social publishing strategy, managing cross-channel campaigns across TikTok, Instagram, and Twitter/X. Partnered with athletes, influencers, and creators to amplify brand moments, while optimizing for engagement and ROI.

Digital Manager, Account Activation (Amazon)

Jul 2018 – Oct 2018 | Portland, OR
Directed activations for adidas’ Amazon business, managing a $10M+ budget to optimize paid performance, retail storytelling, and product visibility.

Manager, Social Strategy & Community Management

Mar 2017 – Sep 2018 | Portland, OR
Developed reactive, culture-driven content strategies that put adidas at the center of sports and cultural conversation. Guided a small team and coordinated with global stakeholders to deliver platform-native campaigns.

Assistant Manager, Social Strategy & Community Management

Feb 2016 – Mar 2017 | Portland, OR
Played a key role in adidas’ first North America “Newsroom” — an agile social, digital, and PR team designed to act like an internal agency. Supported campaign launches and reactive content moments that earned national media coverage.

Retail Marketing Team Leader

Aug 2013 – Feb 2016 | Portland, OR
Began my adidas journey at the grassroots, leading in-store activations and local marketing campaigns. Built consumer experiences that connected communities to the brand and created a foundation for my future in digital storytelling.

Education:

Aloha High School | Aloha, OR

Portland Community College | Portland, OR

Portland State University | Portland, OR

Weber State University | Ogden, UT

• Secondary Education & Spanish Literature

UCLA | Westwood, CA

• ABA Understanding Motivation and Behavior of Neurodiverse Students